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<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">I led Anti-Slavery International's direct marketing team and held main responsibility for increasing online donor engagement and brand awareness. I did this by implementing new digital marketing solutions and exploring new channels, including social media. For optimal results and increased conversion rates I initiated UX driven web re-design, I optimised landing pages, used social media to redirect traffic to the website, implemented in-house social media planning tools and monitored post performance to identify trends and inform future strategies. </span><span style="color: #993300; font-size: 12px; line-height: 17px;">I love the challenge of selecting inspirational visuals and writing compelling content and CTAs for social media...and then just sit back and enjoy watching the message spread.</span></p>

<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">I led Anti-Slavery International's direct marketing team and held main responsibility for increasing online donor engagement and brand awareness. I did this by implementing new digital marketing solutions and exploring new channels, including social media. For optimal results and increased conversion rates I initiated UX driven web re-design, I optimised landing pages, used social media to redirect traffic to the website, implemented in-house social media planning tools and monitored post performance to identify trends and inform future strategies. </span><span style="color: #993300; font-size: 12px; line-height: 17px;">I love the challenge of selecting inspirational visuals and writing compelling content and CTAs for social media...and then just sit back and enjoy watching the message spread.</span></p>
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