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<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">At Plan UK I managed outdoor marketing campaigns for lead acquisition (this included everything from writing creative briefs to setting up tests for different creatives and media markets, negotiating media buying opportunities and analysing campaign results).</span></p> <p style="text-align: justify;"><span class="serif_12" style="color: #993300;">This is one of the outdoor posters used in the Girls' Fund direct response campaign. Posters were placed in London commuter trains and reached up to 150,000 impressions daily. I really enjoyed the challenge of finding the right imagery and wording to raise awareness of a very striking and unconfortable issue such as child marriage.</span></p>
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