<p><span style="color: #993300;">Good food: I cook it, I photograph it, I share it on social media and if I'm still hungry...I eat it.</span></p> - Pictures - Art

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<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">At Anti-Slavery International I used email marketing as main tool for lead conversion. My role was to plan, design, produce, test, deliver and analyse email campaigns. </span><span style="color: #993300; font-size: 12px; line-height: 17px;">Writing email content about slavery was not easy. On the one hand, victims and huma rights advocates don't want their pictures appearing on marketing materials. On the other hand, explaining why human trafficking is a human rights abuse and why the society should oppose it - all in just 200 words - it's challenging. That's why for this campaign I chose a simple yet powerful visual design meant to emphasise the CTA while providing just enough information about human trafficking that will make the email recipient want to click thorugh and take ation against it.</span></p>

<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">At Anti-Slavery International I used email marketing as main tool for lead conversion. My role was to plan, design, produce, test, deliver and analyse email campaigns. </span><span style="color: #993300; font-size: 12px; line-height: 17px;">Writing email content about slavery was not easy. On the one hand, victims and huma rights advocates don't want their pictures appearing on marketing materials. On the other hand, explaining why human trafficking is a human rights abuse and why the society should oppose it - all in just 200 words - it's challenging. That's why for this campaign I chose a simple yet powerful visual design meant to emphasise the CTA while providing just enough information about human trafficking that will make the email recipient want to click thorugh and take ation against it.</span></p>

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