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<p>This is the cover of a children's story book I illustrated and developed for the award winning Onondaga County Save the Rain green infrastructure program. There are over a thousand copies in distribution and teachers request the booklets often.</p>

<p>This is the cover of a children's story book I illustrated and developed for the award winning Onondaga County Save the Rain green infrastructure program. There are over a thousand copies in distribution and teachers request the booklets often.</p>
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<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">As part of my role at Plan I&nbsp;managed direct marketing campaigns (email and print) to retain and develop existing donors through upsale and cross sale (including writing &nbsp;email content and CTAs, design visual format and asset placement, measuring campaign performance).&nbsp;This is an example of retention material I used to engage existing Plan supporters further, by inviting them to take part in an interactive letter writing exercise with the children they chose to sponsor through Plan.</span></p>

<p style="text-align: justify;"><span class="serif_12" style="color: #993300;">As part of my role at Plan I&nbsp;managed direct marketing campaigns (email and print) to retain and develop existing donors through upsale and cross sale (including writing &nbsp;email content and CTAs, design visual format and asset placement, measuring campaign performance).&nbsp;This is an example of retention material I used to engage existing Plan supporters further, by inviting them to take part in an interactive letter writing exercise with the children they chose to sponsor through Plan.</span></p>
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