<p><span class="serif_12">One example of customer referral content used organically and in paid social to generate referral leads; a critical, low-cost lead source for the company.  Ex. post copy: "Hey Sunrun customers, we believe good things are better when shared with friends. So, refer a friend to us this month, and if he or she goes solar with Sunrun, we'll give you both $500! Sunrun customers, get those referrals rollin' by clicking this link".</span></p> - Pictures