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Our expected audience is bar owners, with a specific demographic of males age 35 to 55. The psychological report reveals that they are typically aggressive in nature with an egomaniacal personality and a strong sense of nostalgia. The attached advertisement seizes upon this by simulating a cold war propaganda advertisement as well as the Jetsons Rosie character. It also employs the use of fighter jets and a call to action that will invigorate their sense of manhood and need to control. The background color of red is bright and strong to draw the attention of a desensitized action obsessed audience. This advertisement will be distributed in the form of flyers at the Las Vegas national convention where the product will be debuted as well as in relevant trade journals. Pulling experience from my internship with a Greek Clothing line and my classes on Advertising, I was able to help prompt and promote the creative brainstorm that formed out advertisement. The group all agreed that the initial plan for ROSIE was to break from Rosie O'Donnell and give a definite connection to our product. By using Rosie from The Jetsons, we were able to not only reach the older bartenders that new the show very well, but also break any connection to the bad images of Rosie O'Donnell. The creative genius behind the communistic propaganda was Matthew Cavanaugh. This color scheme connects to psychological reports in my advertising class that showed that red and yellow increases hunger and appetite in the consumer. With this backing, we went on by selling our strongest points in yellow. My contribution was the slogans and caption in the advertising piece, along with our social medias. Included below is our memo statement which brings more light to our deliberations and ingenuity in creating this clever design.

Our expected audience is bar owners, with a specific demographic of males age 35 to 55. The psychological report reveals that they are typically aggressive in nature with an egomaniacal personality and a strong sense of nostalgia. The attached advertisement seizes upon this by simulating a cold war propaganda advertisement as well as the Jetsons Rosie character. It also employs the use of fighter jets and a call to action that will invigorate their sense of manhood and need to control. The background color of red is bright and strong to draw the attention of a desensitized action obsessed audience. This advertisement will be distributed in the form of flyers at the Las Vegas national convention where the product will be debuted as well as in relevant trade journals.

Pulling experience from my internship with a Greek Clothing line and my classes on Advertising, I was able to help prompt and promote the creative brainstorm that formed out advertisement. The group all agreed that the initial plan for ROSIE was to break from Rosie O'Donnell and give a definite connection to our product. By using Rosie from The Jetsons, we were able to not only reach the older bartenders that new the show very well, but also break any connection to the bad images of Rosie O'Donnell. The creative genius behind the communistic propaganda was Matthew Cavanaugh. This color scheme connects to psychological reports in my advertising class that showed that red and yellow increases hunger and appetite in the consumer. With this backing, we went on by selling our strongest points in yellow. My contribution was the slogans and caption in the advertising piece, along with our social medias. Included below is our memo statement which brings more light to our deliberations and ingenuity in creating this clever design.

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