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First, we connected to competitors, liquor producers, and similar market shares in order to reach a proper demographic that would respond positively to our media campaign. The Twitter campaign was designed to take the strengths of our earlier Flyer advertisement and perpetuate it into a bigger campaign. By using the original ad as the profile picture and adopting new ways to play off the slogan, the campaign is congruent to and connects the message from older ads to new campaigns on Instagram and Facebook. The use of catchy fun hash tags allows user interaction in retweeting and rehashing our quirky, but potent phrases and slogans that will help produce a stronger brand familiarity while promoting and maintain a trending slogan. Our next photo shows the combined nature of our campaign on social medias as Nicholas Williams adapts and further promotes my tweets.
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